David and I met today to discuss our research paper outline. It was a very productive meeting in which we laid down the skeleton of our research and analysis.
One important fact we discussed today is the lack of advertising, both online and offline, Groupon engages in compared to its competitors. This goes back to our previous posts about the total failure of their Superbowl advertising campaign. Compared to one of its rival competitors - livingsocial.com, Groupon is far behind the game.
I took a deeper look into this and discovered that Groupon relies heavily on their own website as an advertising vehicle. Here are some sites that the company manages as a means of social advertising:
Groupon Facebook
Groupon Blog
Living Off Groupon Challenge
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