According to Brand Bowl 2011, Groupon Super Bowl ads earned the worst sentiment score of any brand (yes, even GoDaddy). The campaign makes slightly more sense when looking at their 'save the money' site (complete with 50% off donation buttons), but for such a hot company, and one that prides itself on its (usually on point) sense of humor and corporate culture, it's a disappointment to say the least. On a positive note, Groupon were near the top in number of tweets, so at least the brand has a "conversation" going, right?
CNN Money: Groupon spends big on controversial (tasteless!?) Super Bowl spots
Judge for yourself:
**UPDATE: The video was taken down by Groupon due to the negative press
No comments:
Post a Comment