Jumpstart the Tibet Fund: Groupon's Response to Its Unfavorable Super Bowl Ad

As a follow-up to David's post below regarding the public's response to Groupon's unfavorable Super Bowl ad, the company partnered with The Tibet Fund to setup a fund for the charity's Youth Employment Program. Subscribers can donate $15 to this fund via Groupon, and Groupon will match 100% of all donations. I thought this group-coupon was a great way for Groupon to publicly admit that their ad was culturally insensitive and out of line. As a result, they want to give back to the country and its people. There was definitely a need for Groupon to immediately respond to the backlash of its Super Bowl ad. What better way than engaging its subscribers to contribute to The Tibet Fund via the site. However, is this enough for the company to recover from the negative press it received following the Super Bowl?


http://www.groupon.com/deals/the-tibet-fund/