Monday, February 7, 2011

Problem Statement v1.0

All IS831 participants put together one or two slides about their topic and an initial stack analysis to think about the industry our companies compete in.



So far, we are focusing on the problem of increased competition for Groupon, not just by clones and new entrants Google and facebook, but the entire industry defined as "local advertising".

Next steps: refining the problem statement by thinking what research and data needs to be collected in the next two months, and what is the market size and importance of the various layers in our stack. We have more questions than answers right now, but that's to be expected!

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