Welcome to our Project

This blog will be an outlet for our ideas and updates as we embark on a semester long independent study on Groupon and the social buying ecosystem. Because we are MS-MBA's, our study of Groupon will not be limited to marketing or traditional business strategy, but extends to how IT can disrupt a business ecosystem, how the Groupon platform can enable communities and crowdsourcing produce greater value for consumers, and what capabilities will Groupon need to acquire to compete in the next five to ten years.

Some initial questions we have been asking ourselves:

-Who are Groupon's biggests threats?

-How would using analytics to segment consumers based on demographics/buying behavior (possibly to push more relevant deals) affect the current business model?

-What features, add-on's or direction for the Groupon App could either improve/expand user experience or business model?

-Beyond raw dollar figures, what value does Groupon provide its customers and clients?

Next steps: Our first meeting with our faculty advisor, creating a stack model for the industry, and defining our problem statement.

Of course, any comments, questions or feedback are welcome. Thank you for visiting!